50+ Best Immersive Experiences in London (2026, with Prices)

LONDONS-BEST-IMMERSIVE-EXPERIENCES

Looking for immersive experiences in London? Well, good, because I’m the UK’s biggest independent immersive experience blogger. Whenever an immersive experience launches in London, I’m there no matter how weird it is. I have visited more than 100 so far!

Below are London’s best immersive experiences that I have tried and tested, organised by type. This article gets updated regularly, you’ll find 30+ immersive experiences here at all times.

Something needs updating? Give me a shout in the comments, or on Instagram (@travelwithpau).

My Top Pick From Each Category

🎭 Theatre / Peaky Blinders: Underworld, the one everyone’s talking about right now.

🥽 Virtual Reality / DNA VR, the UK’s ultimate virtual reality arcade.

🎯 Gaming & Escape Hunts / The Crystal Maze, frantic, silly team fun across four themed zones.

🖼️ Exhibitions / Frameless, the biggest immersive art experience of its kind in the UK.

🍸 Cocktails / Alcotraz, cocktails served straight from a prison cell.

🍽️ Dining / 58th Street Jazz Age Experience, one of the hottest tickets in London right now.

🫖 Afternoon Tea / Wizard Afternoon Tea, spellbindingly delicious, with a smoky cauldron on the side.

🛏️ Overnight / Key of Dreams, a luxury 24 hour immersive theatre and fine dining experience you can stay in overnight.

This Month’s Highlight

Peaky Blinders: Underworld

The one everyone’s talking about right now. Set in the historic railway arches by London Bridge, Peaky Blinders: Underworld drops you straight into Thomas Shelby’s world, starting in a full recreation of the Garrison Tavern, where you can grab a drink before finding the hidden door down into the underworld beneath. From there you’re free to explore Garrison Lane, The Bookies, Chinatown, and the Small Heath Fairground, bumping into actors, solving puzzles, and stumbling into surprises along the way. Around an hour, fully immersive, and exactly the kind of world-building the show’s fans have been waiting for. Running 13 August 2026 – 3 January 2027, from around £25.

Book Peaky Blinders: Underworld

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Brighton Bucket List: The Best Things to Do in Brighton (2026)

Brighton Bucket List: The Best Things to Do in Brighton
BRIGHTON BUCKET LIST: Brighton Bandstand

If there’s one city that never gets old, it’s Brighton. I’ve lost count of the number of times I’ve hopped on the train from London, but each visit brings something new, whether it’s a cocktail bar I hadn’t noticed before, a Banksy-adjacent mural down a back alley, or the simple pleasure of sitting on the shingle beach with chips and a blatant disregard for seagulls. If you’re looking for the best things to do in Brighton, you’ve come to the right place.

Brighton is one of the most popular day trips from London, it’s just 50–55 minutes by train, but it also rewards a weekend or even longer. The city is a brilliant mix of Regency grandeur, bohemian spirit, seaside kitsch and seriously good food. It’s the kind of place that’s effortlessly cool without trying to be.

Whether you’re planning a solo adventure, a weekend with friends, or a romantic escape, this Brighton bucket list covers everything you need to know, from the iconic highlights to the hidden gems that most visitors miss.

BRIGHTON ESSENTIALS

🚆 Getting There / Trains from London Victoria and London Bridge run to Brighton in around 50 to 55 minutes. Book on Trainline for the best fares and to check timetables in advance. If you’re driving, the A23 takes roughly 1.5 hours from central London depending on traffic, though parking in Brighton can be pricey and competitive, so the train is usually the smarter choice.

🚗 Getting Around / Brighton’s centre is entirely walkable, but if you want to explore further afield to the Seven Sisters, Hastings, or Eastbourne, having your own car gives you more flexibility than relying on trains and buses. Compare rental car prices on DiscoverCars.

🎟️ Tours / The best way to get under Brighton’s skin fast is with a guided experience. The best ones to book in advance:
Guided City Bike Tour
Walking Tour with a Local
City Highlights Walking Tour
Seven Sisters & South Downs Tour
Hop-On Hop-Off Bus Tour
The Prince’s Panic Murder Mystery Experience

🏨 Stay / Brighton’s compact enough that location matters less than style and budget, see the full picks below:
Budget: YHA Brighton
Mid-range: Hotel Pelirocco
Splurge: Brighton Harbour Hotel & Spa

🧳 Luggage Storage / If you’re early for check-in or have time to kill after checkout, no stress, there are luggage storage points all over Brighton. Use this website to find one nearby.

📱 Connect / Stay connected the moment you land. I use Holafly, use code TRAVELWITHPAU for 5% off.

🛡️ Get Insured / World Nomads covers 150+ activities, medical, lost luggage, and more, don’t skip travel insurance for a Brighton weekend any more than you would for a longer trip.

Brighton Bucket List: 27 Things to Do

1. Explore the Royal Pavilion

The Royal Pavilion is unlike anything else in England, a Regency palace built for King George IV with Indian-style domes, minarets, and interiors that mix Chinese and Gothic influences in the most gloriously over-the-top way imaginable. Walking through the banqueting room and the restored saloon genuinely stops you in your tracks. I’d recommend booking tickets online to avoid queuing outside, it’s worth every penny.

Practical info: Adult tickets from around £17 on the door, slightly cheaper online. Open daily. Book in advance here for guaranteed entry.

2. Wander the Lanes

The Lanes are Brighton’s most famous neighbourhood, a warren of narrow alleyways and passageways packed with independent jewellers, antique dealers, art galleries, and vintage clothing shops. It’s easy to lose an hour here just wandering without a plan. If you’re into jewellery or vintage finds, this is dangerous territory for your bank balance (in the best possible way).

Practical info: Free to explore. Located in the centre of Brighton, just south of North Street. Most shops open from around 10am.

3. Ride Brighton Palace Pier

Brighton Palace Pier is one of those places that’s genuinely brilliant regardless of how touristy it is. Amusement rides, arcades, fish and chips, candy floss, it’s unashamedly fun. The Super Booster rollercoaster at the far end is worth a ride for the sea views alone. One warning: careful with the seagulls, I’ve seen them attack people carrying fresh donuts!

Practical info: Free to walk onto the pier. Rides and attractions are pay-as-you-go. The fish and chip shops at the entrance are some of the best in the city.

4. Ride the British Airways i360

The British Airways i360 is the world’s tallest moving observation tower, a futuristic glass pod that glides up to 138 metres above the seafront, giving you panoramic views across Brighton, the South Downs, and the English Channel on a clear day. I was skeptical about visiting because of the price, but it was genuinely great to view Brighton from above, and there’s a bar on board which makes it considerably more enjoyable.

Practical info: Book here for the best price. Recommend booking sunset slots in advance as they sell out. Located on the seafront at Lower Kings Road.

5. Seek Out the Street Art

Brighton has one of the most vibrant street art scenes in the UK, and wandering around looking for it is one of my favourite free things to do here. There’s a replica Banksy piece near the Prince Albert pub on Trafalgar Street, a huge Music Mural at the same location, and then dozens of pieces tucked away under the railway arches and through the back streets. A guided walk is a great way to find the pieces you’d otherwise walk past.

Practical info: Book a walking tour with a local to get the stories behind the art, or just start wandering from Trafalgar Street down towards the North Laine.

Brighton Bucket List: The Best Things to Do in Brighton
BRIGHTON BUCKET LIST: Prince Albert’s Pub

6. Explore North Laine

If the Lanes are Brighton’s polished, jewellery-window side, North Laine is its more raucous, creative sibling. This neighbourhood is packed with independent cafés, vintage clothing shops, record stores, vegetarian restaurants, and jewellery stalls, and the prices are noticeably more reasonable than equivalent spots in London. It’s a brilliant place to spend a morning browsing before lunch.

Practical info: Free to explore. The main drag runs along Gardner Street, Sydney Street, and Kensington Gardens. Best visited on a weekday if you want to avoid weekend crowds.

7. Visit the Brighton Museum & Art Gallery

Right next door to the Royal Pavilion, the Brighton Museum & Art Gallery is one of those underrated museums that’s genuinely worth your time. The collections cover everything from ancient Egypt to 20th-century fashion to local Brighton history, and admission is free, which makes it an excellent addition to a Royal Pavilion visit.

Practical info: Free entry. Check for special exhibitions which may be ticketed. Book a ticket if you want timed entry for popular periods.

8. Go on a City Bike Tour

One of the best ways to cover a lot of Brighton quickly, and have a brilliant time doing it, is on a guided bike tour. The guided city bike tour takes you through North Laine, past the Royal Pavilion, through the Fishing Quarter, along the seafront, and into parts of Georgian Brighton most visitors never find. It’s around 2.5 hours, relaxed enough for anyone who cycles occasionally, and the guides are genuinely entertaining.

Practical info: Book it here. Meets at Brighton Rail Station. Bikes and helmets provided.

Brighton Bucket List: The Best Things to Do in Brighton
BRIGHTON BUCKET LIST: Royal Pavilion

9. Watch a Starling Murmuration at the Pier

This is one of those Brighton experiences that feels almost impossible to believe until you see it. At dusk in autumn and winter, tens of thousands of starlings gather in coordinated, swirling formations above the pier in a phenomenon called a murmuration. It’s completely free, it happens naturally, and it’s one of the most extraordinary things I’ve ever seen in my life. Arrive about 30 minutes before sunset and find a spot on the beach facing the pier.

Practical info: Best from October to March. Timing is weather-dependent, the murmurations don’t happen every night. Check local Brighton wildlife accounts on social media for same-day updates.

10. Visit SEA LIFE Brighton

SEA LIFE Brighton is the world’s oldest operating aquarium, it opened in 1872, and it’s a genuinely impressive attraction, particularly if you’re visiting with kids or just love marine life. The Victorian architecture of the tunnel sections is beautiful, and the displays include sharks, rays, seahorses, and a spectacular ocean tank.

Practical info: Book in advance here, it’s cheaper than buying on the door. Located on the seafront at Marine Parade.

11. Visit the Upside Down House

The Upside Down House near the seafront is exactly what it sounds like, a house installed completely upside down, with furniture, books, and household items all fixed to what would normally be the ceiling. It makes for completely disorienting and genuinely funny photo opportunities. It’s not a world-changing cultural experience, but it’s fun and the Instagram content is genuinely good.

Practical info: Entry from around £11. Book here for combination tickets with the i360.

Brighton Bucket List: The Best Things to Do in Brighton

12. Relax on the Beach

Brighton’s beach is shingle rather than sand, which sounds less appealing than it is. There’s something about sitting on the pebbles with the sound of the waves and a cold drink from one of the seafront bars that is just quintessentially Brighton. On warm days the beach fills up with an incredibly eclectic crowd and the atmosphere is brilliant. Bring a blanket, grab fish and chips, and settle in.

Practical info: Free. The beach runs the length of the seafront. The western end near Hove tends to be slightly quieter. Deckchair hire is available in summer.

13. Photograph the Brighton Bandstand

The Victorian Brighton Bandstand on the seafront is one of the most photogenic spots in the whole city, ornate ironwork painted in blue and cream, right on the promenade with the sea behind it. I find it’s not as appreciated as it should be and usually not very busy, which makes it a genuinely nice, quiet stop compared to the crowds around the Pier. Live music and events run here through the summer.

Practical info: Free. Located on the seafront promenade, a short walk west of the Palace Pier.

14. Cocktails at Bohemia Brighton

If you’re after cocktails in Brighton, Bohemia is the place. The cocktail presentation here is theatrical, expect dry ice, dramatic garnishes, and drinks that taste as good as they look. It’s become a bit of a Brighton institution and for good reason. Go early on a Friday or Saturday evening if you want to avoid waiting for a table.

Practical info: Walk-ins welcome but tables fill quickly at weekends. Located on St James’s Street in Kemptown.

15. Dine at Riddle & Finns

Brighton has an exceptional food scene, and Riddle & Finns is one of its most celebrated restaurants, a champagne and oyster bar on The Lanes that does seafood exceptionally well. It’s a splurge, but the lobster is extraordinary and the atmosphere is exactly what you want from a special night out in a seaside city. Book well in advance for weekend evenings.

Practical info: Two locations, The Lanes and the seafront. Reservations strongly recommended. Not cheap, but worth it for a treat.

16. Eat at JB’s American Diner

JB’s American Diner is a proper tribute to the classic 1950s American diner, all neon signs, checkerboard floors, and rock ‘n’ roll on the jukebox. Think huge burgers, thick milkshakes, and portions that don’t hold back. It’s a fun, kitsch contrast to Brighton’s more sophisticated food scene, and a good pick if you’ve got kids or just want something completely unpretentious.

Practical info: Located on the seafront at Kings Road Arches. Walk-ins welcome, gets busy on weekend evenings.

17. Watch Brighton Pride (August)

Brighton Pride is one of the biggest and most jubilant Pride events in the UK, and one of the most fun days out you can have anywhere in the country, regardless of where you fall on the sexuality spectrum. The parade through the city centre, the festival in Preston Park, and the general atmosphere of the entire city for the weekend is genuinely electric. Book accommodation months in advance if you’re planning to come for Pride weekend.

Practical info: Pride parade and street events are free. Preston Park festival requires a ticket, book via the official Brighton Pride website as soon as tickets go on sale. Usually held in early August.

18. See the West Pier Ruins

The skeletal remains of Brighton’s West Pier sit out to sea just in front of the i360, and honestly, they’re as iconic a Brighton image as the Palace Pier itself. The pier closed in the 1970s and was gutted by fire and storms in the 2000s, leaving just the blackened ironwork frame rising out of the water. It’s structurally unsafe and closed to the public, but the view from the beach, especially at low tide when you can get close to the structure, is one of the best photo opportunities in the city.

Practical info: Free. Best viewed from Brighton Beach Promenade opposite Regency Square, or from the i360 pod above.

19. Get Locked Up at Alcotraz

Alcotraz Brighton is a genuinely brilliant bit of theatre, an immersive “prison” bar where you’re locked up on arrival and have to smuggle in booze past the Warden and guards (all in character) to get your cocktails made. It’s silly, it’s fun, and it’s a proper change of pace from a standard bar crawl.

Practical info: Book the Alcotraz immersive prison cocktail experience, around 105 minutes, book ahead as it regularly sells out.

Brighton Bucket List: The Best Things to Do in Brighton

20. Visit the Booth Museum of Natural History

Tucked away on Dyke Road, the Booth Museum is a proper hidden gem, an entire Victorian gallery of over 300 taxidermied British birds displayed in dioramas of their natural habitats, alongside fossil, skeleton, and entomology collections. It’s a genuinely atmospheric, slightly eerie museum that most visitors walk straight past.

Practical info: Free entry. Find it on the map.

21. Browse Snoopers Paradise

Snoopers Paradise in North Laine is Brighton’s best-known vintage and antiques warren, an entire building of stalls selling everything from retro clothing to old vinyl to genuinely bizarre curios. Budget more time than you think, it’s easy to lose an hour in here.

Practical info: Find it on the map.

22. Browse The Duck House

Exactly what it sounds like: a shop in the Lanes selling over 300 different types of rubber ducks. It’s a genuinely fun, low-stakes browse and a good spot for a slightly odd souvenir.

Practical info: Find it on the map.

23. See Hove’s Colourful Beach Huts

A short walk west of Brighton proper, Hove Beach is lined with rows of brightly painted beach huts, a genuinely lovely, quieter stretch of coast and one of the most photographed spots in the area once you’re past the main Brighton seafront crowds.

Practical info: Free. Along the seafront in Hove, a 20 to 30-minute walk or short bus ride from central Brighton.

24. Wander the Extra Mural Cemetery

Brighton’s Victorian cemetery, opened in 1851 on the eastern edge of the city, has a genuinely untamed, atmospheric character, overgrown paths, ornate monuments, and long grass. It’s free, peaceful, and a world away from the seafront crowds.

Practical info: Free. Find it on the map.

25. Visit the British Engineerium

Housed in a Victorian pumping station in Hove, the British Engineerium is a working steam engine museum, genuinely one of a kind, though it’s worth knowing it runs on a limited schedule with occasional special steaming days rather than being open daily, so check current opening times before you plan a visit around it.

Practical info: Find it on the map, check opening days in advance.

26. Check Out Madeira Terrace and Lift

The Victorian Madeira Terrace, a long run of ornate ironwork arches along the seafront with a cliff lift down to the beach, is a genuine Brighton landmark, currently mid-restoration. As of this writing the project is running behind its original timeline, with the restored lift now expected to reopen in winter 2026, so check the latest status before building a visit around it specifically, but it’s worth knowing about for a future trip.

Practical info: Free to view from outside. Located on the seafront between the Palace Pier and Kemptown.

27. Seek Out Britain’s Narrowest House

A house on Hollingdean Road, just over 6 feet wide, has a genuine claim to being Britain’s narrowest house. It’s residential and away from the main tourist areas, so it’s more of a “did you know” than a destination, but worth knowing if you’re the kind of traveller who collects odd facts.

Practical info: Free to view from the street. Located on Hollingdean Road, away from the main tourist areas, please be respectful as it’s a private home.

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LONDON DAY TRIP: DORSET & THE JURASSIC COAST

VISITING DORSET & THE JURASSIC COAST: THE ESSENTIALS

Transport / The Jurassic Coast is best explored by car — the sights are spread out, and driving gives you freedom to stop where you like. Book your rental through DiscoverCars, my go-to for all international hires. If you’re not driving, train into Weymouth and join a guided tour to reach highlights like Durdle Door, Lulworth Cove, and Old Harry Rocks.

Tours / Some of the most popular and worthwhile tours include:
Fossil Walks in Lyme Regis
Jurassic Coast & Isle of Purbeck Day Tour
Durdle Door & Lulworth Cove Coach Trip
Poole: Jurassic Coast Circular Cruise

Stay / Options range from coastal hotels to countryside manors. Top picks include Moonfleet Manor ($$$), Heights Hotel ($$), and YHA Swanage ($).

Eat / My top recommendations:
Lunch: Crab House Café, Weymouth
Dinner: Catch at The Old Fishmarket, Weymouth

Connect / You’ll need mobile data while you are in Belfast, I always recommend using an eSIM (there’s absolutely no need for a physical one!). I always use Sim Local, and you can get 5% discount with code TRAVELWITHPAU. Get it here.

Get Insured / Unfortunately, things can and do go wrong when you travel. World Nomads offers coverage for more than 150 activities as well as emergency medical, lost luggage, trip cancellation and more.

LONDON DAY TRIP: DORSET & THE JURASSIC COAST


Just over two hours from London by car, the Jurassic Coast makes a perfect day or weekend trip if you’re after stunning seaside views, dramatic cliffs, and charming towns.

Wait… Jurassic Coast? Am I going to see dinosaurs?

Sadly, no! But you will be walking along 185 million years of geological history. This UNESCO World Heritage Site stretches 154 km from Exmouth in East Devon to Studland Bay in Dorset. The cliffs reveal rock formations from the Triassic, Jurassic, and Cretaceous periods, with fossils and seashells still visible in the stone today.

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WHAT TO SEE, DO AND EAT IN TOOTING, LONDON

tooting

“Tooting so cool right now” that’s what reads on the message board of popular brunch spot Brickwood Cafe. And with a good reason. Tooting has been chosen amongst the 10 best neighborhoods to visit in the world by Lonely Planet. As it happens, Tooting is actually my neighborhood. I choose to live here because I’m love with how multicultural it is, and to be very frank, I’m mostly in love of its super fun markets. To second Lonely Planet: Tooting’s is gritty, but wonderful.

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